| History - From GECC to Diversitat |
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From GECC to Diversitat By 2004 Geelong Ethnic Communities Council had undergone a remarkable transformation. No longer were we solely focused on providing support and services to CALD (Culturally And Linguistically Diverse) communities, we were now providing programs for the CALM (Culturally And Linguistically Mainstream) community as well. These included services in youth work, training, employment, arts and events as well as operating 94.7 The Pulse, Wholefoods organic produce and Waste Werks, a creative recycling venture. We were providing services to people of all ages, and from all backgrounds. Our work was taking us beyond Geelong to places like Warrnambool, Colac and Ballarat. Yet our name, Geelong Ethnic Communities Council, didn’t reflect our new diversity of operation.
Why Diversitat?Staff were involved in re-branding workshops held in April and September 2004. They worked to define a profile of the organization and propose a list of names that best described our new scope of operation, and allowed the flexibility for further expansion. The groups felt it important that the new name, while not having an exclusively ethnic name, should reflect our rich cultural heritage. The name Diversitat was voted to be the most appealing new trading name for the organization. Staff also liked the idea that, by changing only a letter or two, it could be understood in many languages. Diversitat - Catalan
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